J. Lindeberg –> A reversed viking helmet

Today, Sweden’s most famous fashion brand J. Lindeberg suffered a huge loss of prestige.  It seems that the only ones who know about this brand are Swedes (it is a Stockholmian brand to start with), and apparently have people from the States never heard about it before. Today when I was discussing vikings and the Nordic history with some Americans one lady said to me (being totally serious  as well);

– So, it is for advertisement reasons you have that reversed viking helmet on your chest?

That would be such a punch in the crutch for the founder Johan Lindeberg if he found it out. 🙂 Just thought it would be funny to mention …


About tegis

This blog belongs to Carl-Mikael A. Teglund - tegis. Swedish emigrant with a heart for languages, philosophy, history, and politics (classical liberalism in the European tradition). Go ahead and look, read, or listen. I'm sure you will find it interesting.
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